Marketing Case Study: Real Results for Small Business Partners.
A Regional B2B Services Company Sought Lead Generation and Business Development Support
How high-intent paid search, conversion-built landing pages, and long-cycle nurture automation delivered a multi-million-dollar sales pipeline — three years running.
PARTNER
Regional B2B services company relaunching a commercial division to build recurring revenue
PROBLEM
No marketing infrastructure to support the business development team in building a B2B sales pipeline
SOLUTION
Implemented a comprehensive lead capture and lead nurturing strategy built for a long B2B sales cycle — from first search to closed opportunity
OUTCOME
Sales pipeline delivered over three years — averaging $2.6 million annually
-
01
Leveraged high-intent keywords in intelligent paid search and Google Ads campaigns, driving high engagement with thoughtful, compelling ad messaging
-
02
Built SEO and conversion-friendly landing pages that resonate with the target audience, branded within the company's overall brand refresh — also managed by Orchard Park
-
03
Remarketed prospects throughout the long sales cycle with automated email campaigns and website retargeting built around their specific needs
Average annual sales pipeline delivered to business development Three consecutive years
Google Ads click-through rate 3x the 4.5–5.0% B2B industry average
Landing page conversion rate 1.5x the 3.6–4.4% industry average
Average return for every $1 spent on advertising Higher qualified leads at lower cost per acquisition
Building a B2B pipeline from scratch?
Let's talk about what it takes to keep your business development team supplied with qualified opportunities.