Marketing Case Study: Real Results for Small Business Partners.
A Self-Storage Company Needed to Drive More Sales for Its Regional Jackson, MS Facilities
How local paid search and behavior-based retargeting trippled occupancy of a local storage facility.
PARTNER
Regional self-storage company operating multiple facilities in the Jackson, Mississippi market
PROBLEM
A new storage facility was operating 73% below it’s target occupancy rate.
SOLUTION
Leveraged paid ads to increase visibility on Google search results — paired with behavior-based retargeting ads to reignite interest among people who had already shown intent
OUTCOME
Occupancy lift at a key storage location.
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01
Built a paid Google search campaign using data on what ideal customers search for and what motivates them to buy
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02
Served relevant ad copy tailored to the audiences most likely to convert — producing sizable increases across click-through rates, website visitors, and conversions
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03
Consulted with the on-site team to pinpoint exactly which move-ins came from the new customer acquisition channels
Click-through rates nearly double the industry benchmark
Increase in webpage views
More new website users over a 30-day period
Sitting below your occupancy target?
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