marketing partner: case study
A multi-million-dollar, global furniture enterprise decided to expand its market share in the U.S.
problem
New-to-market brand needed to generate and capture demand
solution
Executed holistic marketing strategy spanning digital and traditional methods
outcome
Built awareness and brand recognition, and increased retail foot traffic and design project pipeline
Analyzed customer search behavior and purchase motivators to position Google ads in front of ideal buyers
Used different sets of creative to target high-intent prospects, resulting in increased click-through rates, website visits, and conversion volume
Deployed direct-mail campaign to qualified homes, featuring stunning creative that increased online interest and retail foot traffic
how we solved
what else they gained
👍 Tracked 156 conversions via calls and direction requests within 30-day period
👍 Reached over 120,000 targeted users across Meta platforms over 30-day period
👍 Generated more than 9,000 page views from users seeking information about the brand and store location