marketing partner: case study

A multi-million-dollar, global furniture enterprise decided to expand its market share in the U.S.

problem

New-to-market brand needed to generate and capture demand

solution

Executed holistic marketing strategy spanning digital and traditional methods

outcome

Built awareness and brand recognition, and increased retail foot traffic and design project pipeline

  1. Analyzed customer search behavior and purchase motivators to position Google ads in front of ideal buyers

  2. Used different sets of creative to target high-intent prospects, resulting in increased click-through rates, website visits, and conversion volume

  3. Deployed direct-mail campaign to qualified homes, featuring stunning creative that increased online interest and retail foot traffic

how we solved

what else they gained

👍 Tracked 156 conversions via calls and direction requests within 30-day period

👍 Reached over 120,000 targeted users across Meta platforms over 30-day period

👍 Generated more than 9,000 page views from users seeking information about the brand and store location

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