marketing partner: case study

A residential landscaping company set an ambitious goal to more than double its client base.

problem

Needed to grow client base from 400 to 1,000+

solution

Positioned them on the right marketing channels to reach clients who were already searching for landscaping services

outcome

Boosted website traffic, conversions, and revenue

how we solved

  1. Leveraged keyword analysis to serve customized ad copy to those signaling interest in landscaping services

  2. Optimized budget with a pay-per-lead Local Service Ad campaign placing the company at the top of Google for related searches

  3. Designed and deployed multifaceted Meta and retargeting campaigns using a mix of digital research, audience insights, and creative development

what else they gained

👍 More than tripled standard conversion rate to 10.34%

👍 37% increase in year-over-year phone leads

👍 Increased month-over-month reach by 70%, while decreasing spend by 21%

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