marketing partner: case study
A residential landscaping company set an ambitious goal to more than double its client base.
problem
Needed to grow client base from 400 to 1,000+
solution
Positioned them on the right marketing channels to reach clients who were already searching for landscaping services
outcome
Boosted website traffic, conversions, and revenue
how we solved
Leveraged keyword analysis to serve customized ad copy to those signaling interest in landscaping services
Optimized budget with a pay-per-lead Local Service Ad campaign placing the company at the top of Google for related searches
Designed and deployed multifaceted Meta and retargeting campaigns using a mix of digital research, audience insights, and creative development
what else they gained
👍 More than tripled standard conversion rate to 10.34%
👍 37% increase in year-over-year phone leads
👍 Increased month-over-month reach by 70%, while decreasing spend by 21%