marketing partner: case study

A self-storage company needed to drive more sales for its regional facilities in the jackson, MS market.

problem

Two new storage locations were 55% and 73% below the target occupancy rate

solution

Leveraged paid ads to increase visibility on Google search results — and behavior-based retargeting ads to reignite interest

outcome

Nearly doubled the occupancy at one location — and boosted the other location by 17% — in just one month

how we solved

  1. Built paid Google search campaign using data on what ideal customers search for and what motivates them to buy

  2. Served relevant ad copy tailored to audiences most likely to convert — resulting in sizable increases across click-through rates, website visitors, and conversions

  3. Consulted with on-site team to pinpoint which conversions resulted from new customer acquisition channels

what else they gained

👍 High click-through rates nearly double the industry benchmark

👍 A 77% increase in webpage views

👍 A 31% increase in new website users over a 30-day period

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