Marketing Case Study: Real Results for Small Business Partners.
A Global Furniture Enterprise Set Out to Expand Its U.S. Market Share
How search behavior analysis, high-intent creative testing, and targeted direct mail introduced a new-to-market design brand to American buyers — building awareness, retail foot traffic, and a design project pipeline from zero.
PARTNER
Multi-million-dollar global furniture and interior design enterprise
PROBLEM
A new-to-market brand with no U.S. recognition needed to generate and capture demand at the same time
SOLUTION
Executed a holistic marketing strategy spanning digital and traditional channels — pairing paid search and social with high-impact direct mail to reach design-minded buyers
OUTCOME
Targeted users reached in 30 days — building brand recognition, retail foot traffic, and a design project pipeline
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01
Analyzed customer search behavior and purchase motivators to position Google Ads directly in front of ideal buyers
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02
Tested multiple creative sets against high-intent prospects, lifting click-through rates, website visits, and conversion volume
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03
Deployed a direct-mail campaign to qualified homes, featuring striking creative that drove online interest and in-store traffic
Conversions tracked via calls and direction requests in 30 days
Targeted users reached across Meta platforms in 30 days
Page views from users seeking the brand and store location
Entering a new market?
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