Marketing Case Study: Real Results for Small Business Partners.
A Residential Landscaping Company Set an Ambitious Goal to More Than Double Its Client Base
How local search, pay-per-lead advertising, and multi-channel retargeting took a landscaping company from 400 clients toward 1,000+ — while lowering the cost of every lead along the way.
PARTNER
Residential landscaping and lawn care company serving local homeowners
PROBLEM
Needed to grow the client base from 400 to 1,000+ — with no reliable pipeline of new residential customers
SOLUTION
Positioned them on the right marketing channels to reach homeowners who were already searching for landscaping services — then optimized spend against the leads that actually closed
OUTCOME
More than tripled the standard conversion rate — driving website traffic, conversions, and revenue
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01
Leveraged keyword analysis to serve customized ad copy to homeowners actively signaling interest in landscaping services
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02
Optimized budget with a pay-per-lead Local Service Ad campaign, placing the company at the top of Google for related local searches
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03
Designed and deployed multifaceted Meta and retargeting campaigns built on digital research, audience insights, and original creative development
More than tripled the standard conversion rate
Increase in year-over-year phone leads
Month-over-month reach, while decreasing spend by 21%
Want a pipeline like this for your service business?
Let's talk about where your local demand is going today — and what it would take to capture more of it.