Marketing Case Study: Real Results for Small Business Partners.
Multi-Store Retailer Sought to Increase In-Store Foot Traffic
How a full-service digital marketing agency for small businesses turned local search, paid media, and marketing automation into 37,761 store visits and an estimated $1.92 million in sales lift.
PARTNER
Direct to consumer retail store — a multi-location small business chain
PROBLEM
Local retail chain lacked the internal marketing resources to plan and launch multi-faceted small business marketing campaigns
SOLUTION
Implemented a full-service marketing strategy combining local SEO, Google Ads management, and paid social to reach local prospects aligned with this objective
OUTCOME
Generated an estimated sales lift of $1.92 Million
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01
Built a lead generation strategy across multiple digital marketing channels, pairing compelling content and promotional offers to stimulate new and existing buyers
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02
Launched demand-generating Meta ads targeting interest-specific attributes, alongside Programmatic Addressable Geo-Fencing and Connected TV awareness campaigns
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03
Executed demand-capturing local paid search management (Google Ads) against high-intent keywords, and designed a store-focused landing page to maximize conversions like click-for-directions, phone calls, and in-store foot traffic
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04
Delivered local SEO services through Google Business Profile optimization and consistent local listings across every store location
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05
Built demand-converting marketing automation — website visitor retargeting, an aggressive email and SMS contact strategy, and loyalty program promotion to retain repeat sales
Generated 37,761 store visitors within 12 months
Stimulated over 4,000 visits per store per year on average
7:1 return on ad spend — $7 back for every $1 invested
Want results like these for your stores?
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